What is a MaxDiff score?

What is a MaxDiff score?

Definition: MaxDiff analysis is a survey-based research technique used to quantify preferences. When the results are displayed, each item is scored, indicating the order of preference. MaxDiff, short for maximum difference scaling, is sometimes referred to as best-worst scaling.

How do you ask a MaxDiff question?

Max Diff questions must be on a page by themselves on the Build tab as the respondent will need to use the next button to submit each set. Select Max Diff from the Question Type dropdown and enter the question you wish to ask.

How do you analyze MaxDiff results?

The simplest way to analyze MaxDiff data is to count up how many people selected each alternative as being most preferred. The table below shows the scores. Apple is best. Google is second best.

What does MaxDiff do?

Definition: MaxDiff analysis, also known as the best-worst scaling is an analytic approach used to gauge survey respondents preference score for different items. Researchers ask the respondents to pick the most and least important factors in given answer options.

What is anchored MaxDiff?

Anchored MaxDiff lets the researcher draw a line (a utility boundary) between important and unimportant items (positive vs. negative impact, buy or no-buy, etc.). That utility boundary, for example, could be set at 0.

What is a MaxDiff question?

Maximum Difference Scaling or MaxDiff question involves the ‘Best’ and ‘Worst’ scales in a given set. Researchers ask the respondents to pick the most and least important factors in given answer options. To understand the absolute importance of attributes in MaxDiff, you can use anchored MaxDiff scaling in your survey.

How do you create a conjoint study?

Conjoint design involves four different steps: Determine the type of study….

1. Determine the type of study.
2. Identify the relevant attributes.
3. Specify the attributes’ levels.
4. Design questionnaire.

What are conjoint words?

Words related to conjoint collective, combined, common, communal, cooperative, joined, joint, linked, mutual, shared, united, conjoined.

What is a dual response survey?

What is a Dual Response model? With the dual-response model, respondents are asked to identify some, all or none of the options – using a simple uni-choice question.

What do you need to know about maxdiff analysis?

Definition: MaxDiff analysis is a survey-based research technique used to quantify preferences. A MaxDiff question shows respondents a set of items, asking them to choose what is most and least important. When the results are displayed, each item is scored, indicating the order of preference.

What does maxdiff stand for in math terms?

When the results are displayed, each item is scored, indicating the order of preference. MaxDiff, short for maximum difference scaling, is sometimes referred to as best-worst scaling.

How many sets of data can you display in maxdiff?

You can display up to fifty sets (50) or display all attributes inside one set. The more sets you show, the more times individual features will be compared against one another. You can edit the data labels. For example, instead of “Most Important,” you could use “Most Likely” or “Highest Priority.”

How many responses do you need for a maxdiff question?

You would want to collect a minimum of one hundred (100) responses for a MaxDiff question. Two hundred (200) or more responses will produce even better data, as there would be more variation in the sets and attribute combinations.