What goes below the fold?
What is Below the Fold? Below the fold is a term that refers to the area of a webpage that a user must scroll to see. In other words, the content is not immediately visible when they first land on the page so they must scroll down the webpage to view it.
What is BTF below the fold?
Below the fold (BTF) is the portion of a webpage, and specifically the ads, that are not visible to the visitor without scrolling. Traditionally, BTF was considered less premium and will typically have lower rates than “above the fold” inventory.
What is below the fold in Google ads?
“Below the fold” refers to the portion of the page that is viewable only after a user scrolls down.
What is the fold in marketing?
Let us know. Above the fold refers to the part of an email message or webpage that is visible without scrolling. It refers to a printing term for the top half of a newspaper which is, literally, above the place in the newspaper where it is folded in half.
Does fold matter anymore?
The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.
Does Amazon use billboard?
Overview. The 970×250 Billboard is the largest IAB-sized ad format on Amazon and offers a premium advertising experience. The Gateway Billboard BTF is a prominent placement on the Amazon Gateway and provides advertisers the canvas to fully share their brand messaging with customers.
What is above the fold ads?
Above The Fold in online advertising (or ATF) refers to the viewable space on a webpage when it first loads. Whether in a newspaper on a computer screen, whatever is above the fold is seen first by customers. Being seen more, means that Above The Fold ads are more likely to be interacted with.
What is the average fold?
When determining an average fold placement, most web designers agree that the fold line is at approximately 1,000 pixels wide and 600 pixels tall.
Do people still say above the fold?
Do people scroll below the fold?
Many research findings prove that people do scroll: Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.” – What You Think You Know About the Web Is Wrong. – Unfolding the Fold and ClickTale Scrolling Report and Part 2.
What’s the difference between ads above and below the fold?
It is far more common these days to be greeted with minimalist and elegant designs that allow the visitor to discover what the site has to offer. A recent Google study showed that ads appearing above the fold had a 73% visibility, whereas those below it had just 44%.
What does below the fold on a web page mean?
Below the Fold: What Does ‘Below the Fold’ Mean? Below the fold refers to the section of a web page that is only visible after scrolling down. The digital marketing conventional wisdom is that above the fold content gets more attention, and is therefore more valuable than below the fold content.
Which is more important above the fold or below the fold?
Below the fold refers to the section of a web page that is only visible after scrolling down. The digital marketing conventional wisdom is that above the fold content gets more attention, and is therefore more valuable than below the fold content.
Do you put a call to action above or below the fold?
In these cases, placing a call to action above the fold is only a matter of convenience.